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Expect gizmo NBA uniforms, Nike's Mark Parker tells owners

Nike Inc. Chief Executive Officer Mark Parker, giving a speech to National Basketball Association owners, laid out a plan to infuse its athletic gear with more technology, Nike Air Flight 89 including body monitors and "Back to the Future"- style self-lacing sneakers. Nike is planning to use sensors and computing power to control body temperature and get the perfect fit, said a person in attendance, who asked not to be air jordan 4 identified because it was a private talk. Parker's speech, held Thursday night during the league's Board of Governors meeting in New York, had added significance because Nike will expand its relationship with the NBA in 2017. That's when it begins an eight-year deal to make the basketball league's uniforms. Parker has promoted Nike's deal with the NBA as a key part of its plans to boost annual sales to $50 billion by 2020, cheap air max 90 up from $30.6 billion in the most recent fiscal year. One opportunity for Nike and the league is to generate more business from women, who make up half of the NBA's viewers, he said. Nike is already planning to make more basketball gear for them, including Jordan brand sneakers for the first time.

Expect gizmo NBA uniforms, Nike's Mark Parker tells owners
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