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wear.The past three years, total revenue increased to 480 million


It won't be that for two or three lines of urban "soil" brand, the stores added more pop elements. It's no longer just producing sports shoes, products also include sports apparel, accessories and children's wear.The past three years, total revenue increased to 480 million dollars from 300 million yuan in 2007 to 1.36 billion yuan, salomon speedcross 3 discount  annual compound growth rate of 114.2%. According to its sponsor, UBS estimates, xtep will soon become the sports brand of market value over tens of billions of Hong Kong dollars. When Disney, Colin brand into special operations network, xtep channels covering all provinces in China. This system due to its distributors, until March 31, 2008-step distribution direct or managed by a third party over 5,000 stores. As advertised, especially step growth such as "feel at flew."After Belle and Anta to IPO, especially step also is nearing completion

of its Dragon jump. On May 21, the steps on the Hong Kong Stock Exchange initial public offering, raised $ 3.1 billion Hong Kong dollars.Special step his big Ding Shuibo brewing President and CEO plan: xtep will become an international brand, the future sure to establish outlets in Hong Kong. "The proceeds of the fundraising will be 24% for acquiring brands, with outdoor sports brand, children's shoes as the target, whether international or local brands to consider. ”This development model is no stranger to us, after similar listed companies already have Li Ning and ANTA. Between the different product positioning--Li Ning and Anta sports sport courses, special steps expressed in the fashion sport. Hong Kong investors said, comparing Anta, xtep reasonable valuations, but no obvious advantage.Probably has a bright future, but the challenge is a reality. Special

 step-listed an anonymous sponsor JPMorgan Chase told the China times that, at the time of hearing, is most questionable is its   cheap adidas climacool ride  ability to control the distribution network. Although the broad distribution network, but special step to third party distributors and retailers rely on heavy, control is very limited. Last year, done by the Distributor's sales to total sales of 93.3%. Once the distributors to change, will seriously affect the operation.Agent for foreign brands in the development of business, at least in Quanzhou enterprises explore three operating modes: relying on its own shoe factories, the strength of operating more than three foreign brands; brand and agency brand and operations, to pursue their own strategic goals; industrial chain upstream to downstream, in order to extend development space.Mode 1: relying on its own shoe factories

Item #: 5
Price: Best Offer
Status: Available
Condition:
Number in stock: 1
Location: Chongqing, Jiangsu China
Last update: 7 years ago
Visitors: 448
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