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slump severely affect Nike's global revenue

discount low resulting in extrusion of Nike's profit. Just two months ago, Nike executives said publicly that the crucial Chinese market are reducing the number of new orders. And said it will work with retailer destocking, through Nike Store to improve distribution and adjust product design according to the taste of Chinese consumers, "restart" in the Chinese market. Currently, Nike would make China's factory shop and shop forces, to reduce inventory. However, the inventory problem is not encountered by a Nike, but an industry-wide problem.    air max plus cheap   Neev Capital founder London advisory body believes that China's problems will not be solved within the next 12-18 months but no worse off than expected. China slump severely affect Nike's global revenue

growth at the same time, under its costs soar, Nike's margin also declined. In addition, over the past year, Nike also frequently changed hands at its sub-brand, which is read as "downsizing". Throw brand Umbro, and 4 years ago, Nike's acquisition of Umbro 565 million dollars less than the price of resale price of us $ 225 million was significantly lower than the original. After that, Nike and Cole Haan shoe bag brand, owned by Peel. However, seen from the financial return  cheap nike air yeezy, the deal did not suffer, because the price of finalised up to 570 million dollars. Whether you sell or sell, this series of moves that make Nike increase cash flow in the short term. But perhaps Nike's own considerations, firmly and evenly with adidas on the brand strategy compared to Nike still

prefer the brand into it. 2011 yilai, on movement brand for, market supply and consumption needs appeared has larger of dislocation, brand and products of with mass of competition led to consumers appeared "aesthetic fatigue", Qian years high-speed growth of inertia impulse and on future too optimistic of expected and extensive type of operating management mode brings of less is tens of millions of more is billions of of huge inventory became hanging in international, and domestic movement brand head Shang of "simodakesi of sword". Settlement days of inventory "yansaihu" sink and lower prices, the only way is through channel opening release smaller domestic brands in brand power and channel support as well as the price, cannot compete with

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