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Association) to establish their own professional sports brand's image.

the second sponsored by Spain's basketball team hit after another initiative in the field of professional basketball, which means Li Ning NBA can be used in China's massive market clout and media resources to promote Li-Ning brand products and footwear.As more and more people are aware of sportswear sports only,  nike free run 2 sale instead of wearing a tracksuit every occasion when Li Ning are beginning to realize that professional sports is the mainstream sporting goods market in the future. In addition to running, basketball was designated as the company  nike free run 3 uk's core development. In fact, starting from 2003, Li Ning is consciously has sponsored a number of professional sports, such as CUBA, China (China University Basketball Association) to establish their own professional sports brand's image.

In addition to seek breakthroughs in brand marketing, and Li-Ning still in the product chain of front-end development force. In 2004 it separately with United States EXETER researching companies and design firms R&D,  nike free 3.0 v5 uk dedicated to the research and development of key technology of Li-Ning sneakers and design work. In November 2004, Hong Kong Design Center (Li-Ning sports science and technology development limited company) was founded, concentrated on the design of the Li-Ning brand clothing products. Li Ning also collaborates and huma  nike free 4.0 v3 ukn movement Sciences Department at the Chinese University of Hong Kong, Li-Ning sneakers sports biomechanics testing mechanical properties, establish a professional athlete's

foot-database, for data collection and analysis on the characteristics of professional sports, to further improve the professionalism and comfort of the product.From these actions is not difficult to see, Li Ning is preparing to cope with the breakdown of the professional sports into a mainstream trend. Has China's largest sporting-goods distribution network   nike free trainer 5.0 v4 uk, in the face of China's average annual growth rate for 20% sports products market, Li Ning are well aware that gradual professionalization of the clear market positioning has been beyond traditional competition policy support. "Today's competition is the competition among supply chains", Guo Jianxin said, only the supply chain into base capabilities to support the brand development, Li Ning to deal with breakdown of the professional sports market.

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