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Li Ning has been looking for opportunities in the domestic

It is clear that Li Ning was not "not bad money". According to the Bank of America Merrill Lynch and JP Morgan analysis provided by the report to reporters, Li Ning is about to go into CBA sponsorship, two-thirds will be  adidas superstar 2 uk reduced by terminating the sponsorship and marketing activities to achieve, while one-third is achieved through manual compression and store leasing costs, "concentrate resources and do big things" taste.Is what makes the company is willing to depart for the CBA at such a price?When explaining why the decision to sponsor CBA,  adidas originals zx 700 uk Li Ning company believe that basketball is one of the mainstream sports, especially on young consumers with enormous appeal. Huge market capacity and faster in basketball and

basketball category is Li Ning is one of the most important business contribution.Li Ning, the basketball shoes have been sellin  adidas js wings 2.0 uk g the best products, Li Ning has been looking for opportunities in the domestic market. Li Ning has been the NBL (National Basketball League, CBA's secondary Leagues) equipment sponsor, Li Ning has a number of contracted players in the country. In 2011, the CBA contract with Anta doesn't end when th  adidas porsche trainers uke Li Ning and CBA's Shanghai Oriental sharks signed a sponsorship contract. The boss of this Club is a legend of Chinese sports – Yao Ming.

As a competitor, through cooperation with the seven-year CBA, Anta on both the brand and the performance was a great success. In 2011, Anta's sales revenues reached 8.905 billion yuan, while Li Ning performance drop in 2011, annual revenues 8  adidas basket profi low uk.929 billion yuan, two almost equal. In terms of brands, Anta was also improved. Li-Ning "China's first sports brand" may even be challenged.Competitors in the basketball market achievements, CBA for Li Ning to see sponsorship opportunities for companies. Li Ning to strengthen brand position and market share in China's basketball selection and CBA aligned, while CBA brand and performance-driven effects so obviously its sponsorship contract soared, no surprise.

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